A budget usually dies quietly. Nobody sits down and decides to stop. The spreadsheet just goes unopened for a week because it was a busy week, and then opening it means catching up on three weeks of receipts, and by the time that job…
The renewal notice arrives with a number a little higher than last year's, and a reassuring sentence explaining that you need do nothing and everything will continue as normal. That sentence is the product. The entire pricing structure behind it is built on the…
There is a whole class of products where the machine is close to a giveaway and the supplies are where the money is. Printers are the famous case, but the pattern is everywhere: the coffee machine that only takes its own pods, the vacuum…
The same failed transmission is a catastrophe in one household and a bad Tuesday in another. The difference between the two is not usually income. It is whether there was money sitting somewhere doing nothing in particular, waiting for exactly this. That is the…
Insurance is one of the few things people buy without reading, renew without rereading, and then have to understand perfectly on the worst day of their year. A claim is a reading comprehension exercise conducted under stress, usually while standing in a wet hallway…